Our story
Founder
Meet the founder.
Rohan Deshamukhya, Founder
Sixteen years building Trust & Safety, compliance and regulatory operations from the ground up.
Rohan began as a political journalist at CNN. Today he builds the systems that catch the problems journalists end up writing about. In between, he set up and scaled Trust & Safety, compliance and risk programmes at Uber, PayPal, Amazon, Viacom and The Walt Disney Company, across payments, mobility, e-commerce and media. He has reported to boards, represented his employers before regulators, and led teams of up to 350 people.
01
Uber
Head of Regulatory Operations, EMEA. Built EMEA and UK regulatory operations from scratch as major EU platform rules arrived. Twelve national regulator audits, no enforcement actions.
At Ethrac, Rohan helps platform founders treat compliance as something that earns trust and revenue, not only something that costs money.
Previously at
Founder's former employers. Not Ethrac clients or partners. No endorsement implied.
Why we exist
Regulation has moved from principle to enforcement.
Every market a technology company enters now brings rules on content, safety, privacy, payments and AI. Regulators no longer ask whether you have a policy. They ask to see the system, the evidence and the name of the person responsible. Many companies answer with more documents. The work then stalls somewhere between the strategy and the teams who have to carry it out. We cover that whole distance. We write the strategy and the policy, and then we build the controls, assign the owners and set up the reporting until it runs without us.
Documents
A policy, a slide deck, a gap report.
Running controls
An owner, a routine, evidence on file.
What we believe
Client-First Mindset
A control exists when someone runs it and can show it.
Decide or defer
Every risk gets a decision. Waiting is a valid choice when it is written down with a reason.
Say what is out
We name what we will not cover before we start
Owners, not committees
Every control has one name next to it.
Leave it running
We have succeeded when your team operates without us.
How the team works
Senior attention on every engagement.
Where we work
We work on Central European Time. Most of our work is remote, in structured working sessions with your team, and we come on site when it helps.
